Fighter Sponsor Consulting Presents
"DAMA DE FERRO"Polyana
Viana
The Iron Lady. 1M Instagram followers. 13 UFC wins and a viral moment that made her a global celebrity overnight.
Pro Record
13-8-0
UFC Record
8-6
Division
Strawweight · 115 lbs
IG Followers
216,740
Fighter Profile
Polyana
"DAMA DE FERRO"
Polyana Viana is a dynamic and charismatic UFC strawweight fighter known for her powerful striking, relentless fighting style, and magnetic personality that resonates strongly with fans worldwide.
A true standout in the women's division, Polyana combines top notch athletic ability with engaging content creation, making her one of the most marketable female fighters in the UFC. Her authentic presence both inside the octagon and on social media has built a large, loyal, and highly engaged fanbase.
Beyond combat, Polyana represents strength, confidence, and an aspirational lifestyle. She is highly attractive to brands seeking authentic connections with combat sports and lifestyle audiences.
In early 2019, Polyana became a global celebrity overnight when she single-handedly subdued a mugger outside her apartment. ESPN, BBC, CNN, and Dana White all responded. That authentic, unstoppable persona is exactly what makes her irresistible to premium brands.
Hometown
Contagem, Minas Gerais – Brazil
Based In
Las Vegas, Nevada – USA
Fighting Style
Explosive striking, aggressive pressure, and exciting fan-friendly performances. Known for her relentless style and magnetic personality.
Represented by Fighter Sponsor Consulting — securing six-figure+ sponsorship deals for top notch UFC talent.
Pro Record
13-8-0
UFC Record
8-6
Height
5'7"
Reach
67"
Career Highlights
Open to Partnerships In
Digital Audience Power
Reach & Influence
A large, loyal, and highly engaged audience — predominantly male 18–34, with dominant reach in Brazil and strong international growth. With massive reach among passionate, high-intent combat sports fans, Polyana delivers authentic brand exposure and strong ROI. Perfect for premium brands in supplements, energy drinks, sports apparel, fitness, lifestyle, technology, and automotive sectors.
Instagram · Last 30 Days · Hero Metric
2,557,298
Video Views
Strong Reels & Stories Performance · @polyanaviana
Total Followers
216,740
Accounts Reached
602,643
Mobile Audience
88.6%
Verified Audience Demographics
Gender Split
88.6% Mobile audience · Ideal for male-targeted brands
Age Breakdown
Peak buying-power: 18–34
Top Markets
Strong dual-market Brazil + USA reach
Sponsor insight: Polyana commands a highly engaged audience with dominant reach in Brazil and strong US growth. With 88.6% mobile audience and a passionate 18–34 female-forward core, she delivers authentic exposure for brands in supplements, energy drinks, apparel, fitness, lifestyle, technology, and automotive products.
Platform Overview
2,557,298 Views (30 days)
216,740 Followers · 602,643 Reached
50K+ Followers
Growing international reach
Partnership Model
Open to per-fight deals and long-term brand ambassador contracts. Deliverables include sponsored posts & Reels, lifestyle content, event appearances, and authentic brand integration.
UFC Compliant
Fully aligned with UFC sponsorship and marketing guidelines.
Official Media Assets
Photo Gallery
UFC Official Portrait
Victory — In the Octagon
Fight Night — Celebrating
Weigh-In — Icon Meals
Gi Training — Jiu-Jitsu
Gym Lifestyle
Lifestyle — Cosplay
Pink Selfie — Tattooed
Focus — Pre-Fight
Get In Touch
Partner with
Polyana Viana
Ready to align your brand with one of UFC's most recognizable and compelling athletes? Let's start the conversation.