Resources
UFC Fighter Media Kits & Sponsorship Packages
Fighter Sponsor Consulting produces professional, data-driven media kits for every UFC athlete on our roster. Each kit is designed to give brand partners everything they need to make a confident sponsorship decision — fast.
What Is a UFC Fighter Media Kit?
A UFC fighter media kit — also known as a sponsorship deck or athlete profile — is a comprehensive document that packages everything a brand needs to evaluate and activate a sponsorship deal with a professional MMA fighter. Unlike a simple follower count or a fight record, a well-produced media kit tells the complete commercial story of an athlete: who their audience is, how deeply that audience engages with their content, what categories the fighter is available for, and what a partnership would realistically look like in terms of deliverables, pricing, and compliance.
At Fighter Sponsor Consulting, we produce media kits that are built for decision-makers — marketing directors, CMOs, and brand managers — who need precise data, not vague approximations. Every social metric we publish is third-party verified and represents the most recent 30-day performance window. Every photography asset is cleared for brand use. Every sponsorship category listed has been reviewed for UFC Promotional Guideline compliance so brands can move quickly without legal risk.
Our fighter media kits are also produced bilingually in English and Portuguese. This is critical because a large share of UFC sponsorship budgets originate from Brazilian brands — supplements, automotive companies, apparel labels, and financial services firms — who need to present and evaluate opportunities in their native language. Fighters like Michel Pereira, Johnny Walker, and Polyana Viana draw massive Brazilian audiences, making Portuguese-language materials not a courtesy but a commercial necessity.
What Every Fighter Sponsor Consulting Media Kit Includes
Our media kits are standardized for consistency but customized with each fighter's unique story, audience, and brand positioning. Below is the complete checklist of assets and data points included in every kit we produce:
- Professional fighter biography (English + Portuguese)
- Verified social media analytics — last 30 days (Instagram, TikTok, X)
- Audience demographic breakdown by age, gender & geography
- High-resolution fight night and lifestyle photography
- Career record, UFC wins, and ranking data
- Available sponsorship categories and exclusivity options
- UFC compliance status and promotional guidelines review
- Proposed deal structures with indicative pricing ranges
- Earned Media Value (EMV) estimates per platform
- Contact details for Fighter Sponsor Consulting management team
Fighter Sponsor Consulting: Our Roster at a Glance
We currently represent four elite UFC athletes across three weight classes. Sean Strickland — the reigning 2x UFC Middleweight Champion — brings 2.85M+ Instagram followers and a 30-day impression count of over 207 million, driven by his title-winning performance at UFC 328 in May 2026. Michel "Demolidor" Pereira brings 809K highly engaged followers and one of the most viral fighting styles in UFC history, with a globally recognized brand built on entertainment, athleticism, and authenticity. Johnny Walker is a 6'6" light heavyweight knockout artist with 2M+ Instagram and 2M+ TikTok followers, with a combined 23.4 million TikTok likes proving his mass-market appeal beyond core MMA fans. Polyana Viana — known as the "Iron Lady" — holds 1.05M+ Instagram followers and is one of the most recognizable female fighters in the sport, famous for a viral real-life street confrontation in 2019 that earned global coverage from ESPN, BBC, CNN, and Dana White himself.
Collectively, our roster delivers over 6 million social media followers, hundreds of millions of monthly impressions, and access to audiences in the United States, Brazil, and across Europe. Media kits for all four fighters are available upon request. Contact Fighter Sponsor Consulting to receive a full package within 24 hours.
Why Our Media Kits Convert Brands Into Partners
Verified Analytics
Every metric in our media kits is sourced from third-party platforms including HypeAuditor and Socialpruf — no inflated or self-reported numbers.
Bilingual Presentation
All fighter media kits are produced in both English and Portuguese to serve the full spectrum of global brand partners and Brazilian market sponsors.
Professional Photography
High-resolution fight night, weigh-in, training, and lifestyle images are included for every athlete — ready for immediate use in marketing campaigns.
Fight-Week Ready
Media kits are updated before every fight to reflect current rankings, upcoming event details, and real-time social analytics from the preceding 30 days.
Compliance Reviewed
Every sponsorship category and deal structure is cross-checked against the UFC's official Promotional Guidelines before presentation to any brand partner.
One Point of Contact
Fighter Sponsor Consulting handles all outreach, negotiation, contract drafting, and ongoing reporting — so brands deal with one professional team, not multiple athlete managers.
All media kits delivered within 24 hours. No commitment required.
Sponsors Are You Ready?
Ready to Promote Your Brand to a Whole New Audience?
Whether you're a fighter seeking brand deals or a corporation looking for top notch athlete partnerships, we deliver results.